5 Examples Demonstrating Extended Reality
As technology has advanced, we’ve seen the rise of altered reality, popularly known as Virtual Reality. There are also extended and mixed realities. All these technologies can be described as Augmented Reality. So, what does augmented reality really mean and how is it used today?
Extended Reality (XR) is an umbrella term used to describe all kinds of altered reality provided by technology, including virtual reality, augmented reality, and mixed reality. With the increasing popularity of virtual reality, you’ve probably seen people using VR headsets over the last few years. The rise of the metaverse is also accelerating the growth of this technology.
Augmented Reality (AR), on the other hand, integrates virtual objects into the real landscape via cameras and screens and has many applications, but is less well known than virtual reality. Finally, Mixed Reality (MR) allows real and virtual objects to interact, much like Microsoft’s Mesh Mixed Reality platform.
These different types of altered realities are now employed by many corporations. So how is augmented reality being used today?
As you can imagine, one of the most popular uses for augmented reality is gaming. Beat Saber, Half-Life: Alyx, Moss and many more are incredibly immersive games that can be played using VR technology
Augmented reality games are also on the market today. One of the most notable is Pokémon GO, which has an active player base of over 70 million users. Many popular AR games are played on smartphones because it’s the easiest way to use the camera in a mobile environment.
Vehicle Design and Development
Designing a new product can be a very long and technical process, but augmented reality can help here. Developers can use virtual reality to get a 3D view of the product design before creating it. You get a better idea of what your product will look like and how it will work.
Many automakers are now using augmented reality in their product design and development. BMW uses AR in the design process to “introduce vehicle features and new interior concepts,” allowing developers to easily see how the car will look, how it will drive, and its overall performance before giving the go-ahead for production.
Land Rover is incorporating VR into the development process to see what potential models will look like inside and out.
Virtual Try-on in E-Commerce
Imagine being able to virtually try on an outfit before buying it online. This is moving fast in the world of e-commerce, so customers shouldn’t hesitate to buy just because they’re not sure how a garment will fit them.
Companies can now help leading fashion brands by offering customers AR-based try-on options. Take the Vortex® brand, for example. The company allows customers to use 3D and AR technology to give customers a virtual try-on experience before confirming a transaction.
Vertebrae also helps furniture and home goods companies, allowing customers to see how the products will fit into their homes right on their devices.
Surgical Planning and Physical Therapy in Health Care
AR is also being applied in the medical field. For example, a doctor can now give a patient the ability to view the surgical plan through VR and see how the surgery will progress. This allows the patient to have a little more confidence in the procedure or simply be enlightened on how things work.
Additionally, VR can be used to aid recovery in physical therapy patients. By allowing patients to immerse themselves in gaming environments that require movement, recovery can be accelerated. This can also be used with younger patients who are more inclined to work on their recovery if it can be done in a more pleasant way.
Property Inspection in Real Estate
When looking for a new home, it can sometimes be impractical to see the property, especially if it is far away. Additionally, some people want to get a closer look at the property before booking a physical tour. VR can help here.
Real estate companies that want to use this type of technology can hire VR developers to create virtual tours on behalf of their clients. For example, Matterport offers real estate professionals 3D and VR tours of properties. Matterport uses a technology called “True3D” that allows them to provide their customers with stunning walkthroughs, floor plans, and even interior space measurements. Who would have thought that one day you could see your next home through a VR headset?
Augmented Reality Has Many Practical Applications
The continuous development and adoption of augmented reality makes it a key technology of modern society. Whether it’s trying on clothing, finding out about upcoming surgeries, or touring properties, AR is proving useful in multiple industries. Over the next few years, it could become more and more popular, which is very exciting for all tech-heads.