Achieve Your Desired ROI Via Search Engine Optimization (SEO) In 4 Easy Steps
Some people see search engine optimization (SEO) as unnecessary and find it difficult to direct organic traffic to their website. SEO sounds scary, but if you do it right, making sure everything you do is consistent with SEO search engine recommendations, it can be a fairly simple process. It’s important to remember that SEO is not a gambling scam scheme, and you can’t expect good results overnight. It requires patience, determination, effort, and most importantly, the right skills.
This blog post describes what SEO is and how to take the right steps to achieve your desired ROI. Whether you’re a business owner, digital marketing manager, ambitious SEO expert, or just anxious about SEO ideas, this blog post is for you.
Unraveling the mystery of the SEO phenomenon
Simply put, SEO goes from SERP (Search Engine Results Page) to your website to not only drive additional traffic to your website, but also generate leads and sales. It covers all the practices that drive organic traffic.
At this point, let’s refrain from going into advanced tips and tricks, and the technical aspects of SEO. Keeping the technical jargon and language as simple as possible, let’s get into the basics of understanding SEO. The steps required to optimize your website for search engine visibility will ultimately lead to increased traffic, leads, and sales.
Step 1: Optimize Your Content
The first thing to do is make a clear and accurate copy of your website. But what makes the copy clear and the point clear? The content must be original.
If you copy the content of your website, your efforts are in vain. For example, updating Google’s algorithm from BERT to MUM not only helps you understand the meaning of individual words and phrases, but also captures the context of the entire article. Therefore, focus on creating original content that comprehensively covers the topic and clearly explains the concepts needed to strengthen your authority over the topic you are creating. With the rapid progress of AI technology, search engines will be more advanced than ever. Therefore, we recommend only websites that look to the future.
In addition, you can consider SEO and content-related factors on other pages to create content that is suitable for search engines. But let’s save that for another post. However, you can use several content ratings tools, such as Yoast SEO for content optimization. Make sure to copy and paste the content into the tool to pass as much content and SEO rating on the page as possible.
Still, intimidated at the thought of SEO? I hope not. In any case, continue reading as I hope you will not be intimidated after getting yourself acquainted with the next steps.
Step 2: Focus on Technical SEO
Another aspect of making your search engine easier to use is to allow Google to crawl your website. Technical SEO includes practices such as implementing schema markup, so Google can crawl and understand the information on the page in order to gain an edge over your competitors. The World Wide Web is a complex network of multiple websites hosted on myriad servers around the world, and Google crawls, indexes, and ranks all these websites.
Google will not crawl your site if it does not meet Google’s recommended criteria. Therefore, the website will not be indexed. That is, web pages do not appear in Google search results and cannot be ranked by Google by the desired keyword. This method of making a website crawlable is often referred to as technical SEO. At this point you may be a little scared. But don’t worry. SEO experts can help you with the technical SEO of your website. And you don’t have to spend months or years learning the technical aspects.
Step 3: Don’t Ignore User Experience
The most ignored aspect of SEO is page speed and the overall user experience. Let me take you down memory lane. There must have been a time when you clicked on a URL, you kept on waiting and waiting, and it still didn’t load. So, what did you do then? You clicked the back button without reading the content of the URL that you clicked earlier because it had poor page load time.
Currently, the Google Page Experience Update is available. Page load time is officially a ranking signal. Recent research shows that if a page takes more than 3 seconds to load, 53% of mobile website visits will be abandoned. Whether you’re running a Google PPC campaign or working hard to drive organic traffic to your website, you need to understand the amount of traffic you’re missing to create your business and the number of opportunities you’re missing.
Don’t worry yet. This is not an uncorrectable error. To improve your website load time, you first need to know what will make your website to load faster. You can use Google Speed Insights to check. This is Google’s tool that allows you to monitor load times and identify website issues that are causing load time issues.
The good news is that you don’t have to solve all these problems yourself. You can hire an experienced SEO expert or a qualified development team to help solve these problems. Depending on the complexity of the problem, an SEO expert or software engineer can help. If you’re still not seeing any improvement after following these steps, try changing your website’s hosting company or upgrading your hosting package to one that guarantees better performance.
After upgrading the hosting of any of the sites, the traffic should increase instantly by up to 20%. Don’t miss the opportunity and take the necessary steps now.
Hold on. I have stressed the need for better page load times, but that is not it. There are many other factors to consider giving your visitors a good user experience.
Step 4: Get Backlinks Correctly
For those who rank their backlinks with SERP and emphasize the need to use various practices to acquire them are, unfortunately, outdated and useless years ago. You must have come across it. Backlinks do help you rank up your website, but only if done correctly.
So, you need to think about how to do the backlinks strategy correctly. Fortunately, there are still multiple ways to get backlinks for your website. One of them is writing quality content on someone else’s website and asking them to link to their website (also known as a guest post). It will help you increase your presence on the web and get a better ranking.
The purpose of this article was to explain SEO in the simplest way possible, to better understand SEO and to lay the foundation for digital marketing. SEO isn’t intimidating, but it requires a lot of effort, patience, and most importantly, knowledge and proper skills.