Top 10 Business Communication Trends – Improving Workplace Communication
Over the last decade, business communication technology has evolved dramatically. The trend in tools and communication is shifting from email to a personalized and targeted way to reach employees. Recognizing these communication trends is important because the ability to evolve and adapt is essential for companies that want to survive in this ultra-competitive environment.
When preparing for the year and searching for ways to remain competitive, we need to adopt new technologies that improve communication. To this end, we have compiled a list of the top 10 trends in business communication. This will tell you what you need to do now and in the future.
The latest intranet software
Intranet software or digital workplace solutions are the largest communication tools on which a successful business depends. According to one survey, 85% of companies have an intranet or employee hub. Organizations need centralized content, data, and access for its employees to operate effectively. This trend is driven by advances in social media, mobile devices, and the rise of remote work. With a modern intranet, all communications, documents, and employees are in one place and always accessible.
From activity streams, notifications, likes and comments, to blogs, wikis, and collaboration tools, today’s intranet software is people-centric with familiar user social features. They also offer a more convenient way to communicate — everybody can share ideas from anywhere while contributing to the company culture and feeling like a community.
Collaborative digital workspaces
Successful organizations recognize that team collaboration is central to their productivity. As a result, intuitive collaborative digital workspaces are a top business communication trend. The latest digital workspace allows employees to work as if they were in the same room. Edit documents together, exchange ideas, delegate tasks, and find information in one accessible location. Teams working in the same building or far away need a workspace to track progress, centralize content and people, and eliminate unwanted emails that get in the way of workflows. It has become an essential feature for organizations.
Another trend to watch out for is unified communications. Today, most employees expect the only source of truth when it comes to understanding their goals and getting their work done efficiently.
Too often, employees are scattered across multiple platforms and crowded inboxes. Internal communications software puts an end to missed messages by streamlining important announcements, content, and conversations in one place. This includes chat services, phone and video conferencing, messaging, and feedback and commenting systems. Employees also receive information relevant to them, which eliminates confusion and provides a consistent user interface and experience across a range of devices and media types.
It’s tying together three-way communications, i.e., leaders to employees, employees to leaders, and employees with each other. A unified communication system reduces infrastructure costs and centralizes features for a more responsive experience. It makes everyone’s life simpler and enables management to quickly see when employees are available.
Video conferencing may have existed since the 1980s, but new technologies have changed the way teams work together. Video-enabled phones, tablets, and apps allow employees and admins to share screens, give presentations, and communicate in real-time. The web-based video conferencing service makes it easier for teams to meet in virtual rooms, greatly improving collaboration. Most video conference solutions also come with online collaboration tools such as document sharing, text chat, and screen sharing.
Rugged mobile device
Mobile is the king and it’s an undeniable form of business communication technology. Employees can use the office with a powerful mobile app wherever they are, whether they’re commuting, meeting face-to-face, or on the go. Mobile intranet software allows employees to ping team members, access company data, and receive important notifications. This connectivity allows you to build better internal communication throughout your organization. As an additional bonus, employees can use their devices at work and work as efficiently as if they set up a personalized device bring-in program. The real benefit is that employees can enjoy using their devices. The company has the advantage of being able to easily contact employees at any time.
By storing your company’s data in the cloud, your company can access everything from anywhere. Cloud-based services and apps are also accessible on mobile devices, making it very convenient to collaborate on projects and communicate with teams. Many companies with real-time editing capabilities and other advanced sharing options choose to cloud intranet software for flexibility.
Seamless technology integration
Nowadays, the ability to move conversations and data from one platform to another is so great that you don’t even think about it. All devices are expected to sync conversations, tasks, and notes. This trend in business communication is also reflected in some BYOD initiatives. Some organizations recommend that employees use personal devices for work and personal use to reduce friction between the two. After all, the result is a significant improvement in corporate communication.
Chat services are a way to work instantly and directly with team members without the need for complex email threads. Not only can you get the information you need quickly, but you can also use different types of media, such as video and video conferencing. You can also integrate chat into your digital workspace with the right intranet platform. (For example, this is how Axero’s Slack intranet integration works). Many of the latest intranet solutions also have chat features such as Axero, so there is one less platform to eliminate. Intranet chat in real-time and unobtrusive.
Multimedia is the way to go when it comes to communication. Incorporate videos, images, and infographics to make your content more appealing and understandable to your employees. The video is used to train employees, explain the process, and disseminate important company announcements from management. Video is more attractive and effective as a means of internal communication, so more and more companies are following this trend.
Infographics and photos
It’s not a secret. Content, including infographics and images, produces higher engagement than plain text. With this realization, business communication tools will be equipped with a set of creative publishing tools that will make your content attractive, beautiful, and stand out to your employees.
These tools allow you to insert infographics, bright images, and visuals that convey your message compellingly and engagingly. It’s also very effective at explaining the process to employees, and there are many tools and apps you can use to design and build cheaply.
In conclusion, communication trends and business technologies will continue to evolve, but these Top 10 trends will be dominant for the foreseeable future.